There was a caricature picture in some paper—perhaps you remember—from Montreal or here, I don’t remember. One old lady and her husband, sitting face to face. The lady is requesting the husband, “Chant, chant, chant.” And the husband is answering, “Can’t, can’t, can’t.” So this is going on. We are requesting everyone, “Please chant, chant, chant.” And they are replying, “Can’t, can’t.” This is their misfortune. This is their misfortune.
So still it is our duty to make all these misfortunate, unfortunate creatures fortunate. That is our mission. We therefore go in the street and chant. Although they say, “Can’t,” we go on chanting. That is our business. And somehow or other we push on some literature in his hand, he is becoming fortunate. He would have squandered his hard-earned money in so many nasty, sinful ways, and if he purchases one book, never mind what is the price, his money is properly utilized.
The beginning of Kṛṣṇa consciousness is there. Because he is giving some money, hard-earned money, for this Kṛṣṇa consciousness movement, he is getting some spiritual profit. He’s not losing. He’s getting some spiritual profit. Therefore our business is, somehow or other, bring everyone in this Kṛṣṇa consciousness movement. He will be profited.
―Śrīla Bhaktivedānta Svāmī Prabhupāda