There was one great vaiṣṇava Bābājī Mahārāja. He was very peaceful and blissful because he had gotten the wealth of kṛṣṇa-prema. Once that Bābājī Mahārāja was sitting underneath a tree with some of his followers speaking kṛṣṇa-kathā and doing bhajana and kīrtana. The king of that country happened to pass by, followed by his ministers, commander-in-chief, and many people in a grand procession. The king looked at that Bābājī Maharaja and asked his minister, “Who is he? What is he doing?”
The minister said, “Mahārāja, he is a mahāmūrkha, a great fool. He has no intelligence. He only creates disturbances.”
Then king went ahead, but that night he thought very deeply, “Oh, there is some mahāmūrkha in my kingdom? All right. Whoever is the greatest fool, the greatest mūrkha in my kingdom, I’ll give him a reward.”
The next morning, he called his minister and gave him a gold coin. “This is a reward. Find out who is the greatest mūrkha in my kingdom. This coin should be awarded to him. Find that person and report back to me in the evening.”
The minister took the gold coin and went around asking various persons, “Are you a mūrkha?” People laughed and replied, “Why? Are you a mūrkha? I am not a
mūrkha.” No one was willing to accept that he was a fool.
After searching for the whole day and not finding anyone, he was tired and morose. That evening he finally came to the cottage of the great vaiṣṇava. Bābājī Mahārāja was sitting there happily, peacefully, blissfully chanting. The Bābājī looked at the minister’s face. “You are a minister of the king. Why do you look so morose? What has happened to you?”
The minister said, “The king told me to find the greatest mūrkha in his kingdom and give a reward to him. However, I couldn’t find anyone. Therefore I am very morose. What will I report? The king will inflict punishment on me.”
The sādhu said, “Why should the king inflict punishment on you? All right. I am a mahā-mūrkha. So give me that reward.” The minister gave him the gold coin and immediately Bābājī Mahārāja threw it into the garbage pit. The minister was amazed. “He threw a gold coin in the garbage. Definitely he is a mahā-mūrkha.”
So he went to the king and reported. “O king, that Bābājī Mahārāja is definitely a mahā-mūrkha. I gave him that gold coin and he immediately threw it in a garbage pit.” The king agreed that definitely the minister had found a mahā-mūrkha.”
A few years passed and the king was on his deathbed. His queens, sons, grandsons, daughters, whole family, the whole kingdom, all the people were crying, “Our king is dying.” The king was very morose and lamenting. He was also crying. The Bābājī Maharaja went to him and asked, “O king, why are you crying? Why do you look morose? Why are you lamenting? What has happened to you?”
“I am going to die.”
“You are going to die? You may die, but you have earned so much wealth. You are the king. You are such an opulent person, why are you so morose? Will not all this wealth and opulence go with you? Won’t you take all these things with you?”
“No, no. I cannot take these things. Throughout my life I earned so much wealth, but I cannot take any of it with me. I am dying. I am going alone. All will stay here.”
The Bābājī said, “Then you have not earned real wealth. You have earned that which is not wealth. You are definitely a fool, a mahāmūrkha, the greatest fool. You have not earned real wealth that will follow you. Real wealth is bhakti-dhana, paramārtha dhana, premadhana — the wealth of love of God. Only that wealth will follow you. The material world is subject to destruction. Actually, it is not wealth at all. It will never follow you. You cannot take it with you. Everything will stay here and be subject to destruction. You leave this world alone. One who has not earned real wealth is the greatest fool. You are the greatest fool in this kingdom and you deserve this reward. Take this gold coin. I have brought it for you.”
Mahāprabhu came and gave us real wealth, prema-dhana:

prema-dhana vinā vyartha daridra jīvana
’dāsa’ kari’ vetana more deha prema-dhana

[In Cc. antya 20.37, Mahāprabhu said:] “O Lord, I am truly poor. My life is useless because I am bereft of real wealth — premadhana. Please make me your servant. Let me serve you. I don’t want any wealth, any remuneration for my service. I only want the wealth of prema.”

na dhanaṁ na janaṁ
na sundarīṁ kavitāṁ vā jagadīśa kāmaye
mama janmani janmanīśvare
bhavatād bhaktir ahaitukī tvayi

In the fourth verse of his Śikṣāṣṭaka prayers, Mahāprabhu has taught us: “I don’t want material wealth, I don’t want material followers, I don’t want a beautiful lady to enjoy, I don’t want mukti. I only want unalloyed devotion to Kṛṣṇa. Life after life I’ll serve your lotus feet and give you all pleasure, all enjoyment. I don’t ask anything for myself.” That is real wealth — prema-dhana. Mahāprabhu gives that wealth through chanting the holy name:

hare kṛṣṇa hare kṛṣṇa kṛṣṇa kṛṣṇa hare hare
hare rāma hare rāma rāma rāma hare hare

niraparādhe nāma laile pāya prema-dhana
mukhya pate jīva paya kṛṣṇa prema dhana

The chief result of chanting hare kṛṣṇa is to get kṛṣṇa-prema. If your chanting is offenseless and pure then you will definitely get kṛṣṇa-prema. You will get Kṛṣṇa. Kṛṣṇa is the object of love and you’ll get that love by chanting the pure name. By getting that love, you will get Kṛṣṇa, who is pūrṇa-brahma, and you’ll never feel incomplete. That is real wealth. If you can’t earn that wealth, then you are truly a great fool.

— Śrīla Gaura Govinda Svāmi Mahārāja (Kṛṣṇa Kathāmṛta Bindu Issue No. 151)
From a lecture in Bhubaneswar, 14 October 1995